At New Online Casinos UK 2026, we take your privacy seriously. This policy explains clearly what personal data we collect, why we collect it, how we use it, and what rights you have under the UK General Data Protection Regulation (UK GDPR). We have written this page in plain English so that every visitor can understand how their information is handled.
1. Who We Are
This website is an independent editorial and affiliate review platform covering new online casinos, new casino sites, and related gambling topics for UK punters. We are the data controller for any personal information collected through this site. For all privacy-related enquiries, please contact us at: [email protected]
2. Data We Collect
We collect only the minimum personal data necessary to operate this site effectively. The categories of data we may hold include:
- Contact form submissions: If you reach out to us via our contact form, we collect your name and email address so we can respond to your enquiry.
- Cookies and analytics data: We use cookies to understand how visitors interact with our content — for example, which pages about new UK casino sites or live dealer games receive the most traffic. This data is collected in aggregate and does not personally identify you unless you have provided your details separately.
- Affiliate tracking data: When you click an affiliate link on our site (for example, a link to a new online casino), a tracking cookie may be placed on your device by the relevant affiliate network. This allows us and our partners to record that a referral took place.
3. Legal Basis for Processing
We process your personal data under the following legal bases as defined by UK GDPR:
- Consent: Where you voluntarily submit your name and email via our contact form, you are consenting to us using that information to respond to you. You may withdraw this consent at any time.
- Legitimate interests: We have a legitimate interest in understanding how our editorial content — including reviews of new casino sites, live casino guides, and free spins offers — is used, so that we can improve the quality and accuracy of our recommendations. We have assessed that this interest does not override your fundamental rights.
4. How We Use Your Data
The data we collect is used for the following purposes:
- To respond to enquiries submitted through our contact form in a timely and helpful manner.
- To analyse site traffic and user behaviour using analytics tools, helping us improve our content covering topics such as new online casinos UK, live dealer games, and bet game features.
- To facilitate affiliate tracking, which enables us to earn a commission when visitors follow our links to UKGC-licensed casino operators. We disclose this relationship transparently across our site.
- To maintain the security and performance of this website.
5. Third Parties We Work With
We share limited data with trusted third parties in order to operate this site. These include:
- Google Analytics: We use Google Analytics to collect anonymised data about page visits, session duration, and traffic sources. Google may process this data on servers outside the UK; however, appropriate safeguards are in place. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.
- Affiliate networks: Our site contains tracking links to new online casino operators. When you click these links, affiliate networks may set cookies on your device to attribute any subsequent sign-up or deposit. These networks operate under their own privacy policies, which we encourage you to review.
We do not sell your personal data to any third party, and we do not share it for purposes beyond those described in this policy.
6. Cookies
This site uses the following types of cookies:
- Essential cookies: Required for the site to function correctly.
- Analytics cookies: Used by Google Analytics to help us understand site usage.
- Affiliate tracking cookies: Placed by affiliate networks when you click outbound links to casino sites.
You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of some features on this site.
7. Data Retention
We retain personal data only for as long as is necessary for the purpose it was collected:
- Contact form enquiries: Name and email address are retained for a maximum of 2 years from the date of your last correspondence with us, after which they are securely deleted.
- Analytics data: Aggregated, anonymised analytics data may be retained indefinitely as it cannot be used to identify individuals.
- Affiliate tracking cookies: These typically expire within 30 to 90 days, depending on the affiliate network in question.
8. Your Rights Under UK GDPR
As a UK resident, you have the following rights in relation to your personal data:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may ask us to correct any inaccurate or incomplete data.
- Right to erasure: You may request that we delete your personal data, subject to any legal obligations we must fulfil.
- Right to data portability: Where technically feasible, you may request your data in a structured, commonly used format.
- Right to object: You may object to processing carried out under legitimate interests at any time.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days in line with our obligations under UK GDPR.
9. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK’s data protection authority:
- Information Commissioner’s Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
10. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Any significant changes will be noted at the top of this page with a revised effective date. We encourage you to review this policy periodically.
Last reviewed: June 2025